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MY NAME IS DYLAN ROOS

I work with young men at the most important crossroads of their lives. The moment where boyhood either quietly drags on or responsibility begins.

Guiding Young Men Into Self-Sufficiency & Grounded Masculinity.

 

THIS IS MY STORY

My work is centered on emotional mastery, discipline, leadership, and purpose.
Not as concepts, but as lived standards.

I don’t believe young men need more motivation.


They need structure.
They need truth.
They need to be called forward.

And I believe strong men are built deliberately not by chance.

I didn’t always know this would be my work.

But looking back, the thread was always there.

I remember being in high school when a “life coach” came to speak to our year group. I remember thinking, that’s an incredible job how does someone even do that? I asked my dad.

He looked at me and said,
“You have to live some life first.”

At the time, I didn’t understand what he meant.
Now I do.

I remember thinking:

Have I already peaked?
Am I just another kid who was good in high school and nowhere else?

FROM POTENTIAL TO LOST

On paper, things looked good.

I was a school leader.
Captain of my high school basketball team.
Playing state AFL and reserves for the Sydney Swans.

Sport was my identity. Leadership felt natural.
I assumed that path would continue.

But when my draft year came and went, it became clear that wasn’t my future.

I was 18, and suddenly directionless.

Like most boys leaving school, I had no real sense of purpose. I enrolled in sports management at a private college in Sydney, but I hated it. I was studying something I didn’t care about, moving through life on autopilot, pretending everything was fine.

Two years later, a brutal breakup stripped away what little structure I had left.

I didn’t talk about it.
I didn’t ask for help.
I did what most young men do.

I numbed it.

By the time I was 20, I was drinking heavily multiple times a week, skipping classes, no longer training, had abandoned any discipline I once had, and was living off takeaway and excuses.

The confident leader I once was felt like a distant memory.

I remember thinking:

Have I already peaked?
Am I just another kid who was good in high school and nowhere else?

Two Moments That Changed Everything

Looking back, there were two moments that quietly shaped the direction of my life.

First: not knowing who I was or what I was meant to do once the structure of school and sport disappeared.
The loss of direction was more destabilising than I realised at the time.

Second: being diagnosed with depression and anxiety.
Not because of a single traumatic event, but because I had no framework for processing pressure, emotion, or identity as a young man.

Those two moments revealed the same underlying problem:
a lack of structure, guidance, and language for becoming a man.

They are the foundation of my work today.

They are my why.

THE MOMENT EVERYTHING BROKE OPEN

Eventually, I did the one thing my pride didn’t want me to do.

I asked for help.

I booked myself into a psychologist and was diagnosed with depression and anxiety.

I remember leaving that office feeling something unexpected: relief.

If there’s a name for this, maybe there’s a way forward.

Then the shame set in.

Who are you to feel this way?
Your parents are together.
You haven’t experienced real trauma.
What’s wrong with you?

That tension - between pain and self-judgment - marked the beginning of my real work.

I dropped out of university, finished with an associate degree in business management, and moved to Melbourne to be closer to family.

That period forced me to confront two truths that would later define my life’s work:

1. Not knowing who you are or where you’re going is devastating for a young man.

2. Unaddressed emotional pain doesn’t disappear, it leaks into everything.

THE WORK BEGINS

I became relentless about understanding myself.

I studied health coaching and NLP.
I read obsessively.
I listened.
I trained.
I rebuilt discipline from the ground up.

I also had a unique vantage point.

I grew up around elite athletes, coaches, and high-performance environments. I saw first-hand how standards, culture, and leadership shape men  and how their absence quietly destroys them.

In 2018, I began working alongside my father, Paul, co-creating the Roos Men’s Wellness & Leadership Club. For the first time, I saw what happened when men were given structure, language, and expectation — not just encouragement.

In 2019, I co-founded The MoMENtum Lifestyle Project. We ran live events, then transitioned online when COVID shut the world down.

And then, in 2020, after six months of building something deeply intentional, I launched my first Prince to King Mentorship.

It sold out.

Not because of marketing.
Because the need was obvious.

Young men were starving for guidance, boundaries, and something solid to orient themselves around.

BECOMING A FATHER CHANGED EVERYTHING

Then I became a dad.

And everything sharpened.

Holding my son forced me to confront questions that no amount of coaching theory ever could:

  • What kind of man do I want him to become?

  • What standard am I actually living by?

  • What does it mean to protect, provide, and lead; not in words, but in action?

Fatherhood brought me back to faith.

Not as an idea.
As a foundation.

I realised that masculinity without responsibility collapses.
Strength without truth decays.
And leadership without something higher than yourself eventually becomes ego.

My work became clearer.

I’m not here to create confident boys.
I’m here to help raise grounded, self-led men who can stand on their own feet, regulate themselves under pressure, and take responsibility for their lives.

Because when men don’t do that, everyone pays the price.

WHY I DO THIS WORK

I do this because I’ve lived the consequences of not being initiated properly.

I know what it feels like to have potential with no direction.
To have pain with no language.
To have strength with no structure.

And I know what happens when young men are left to “figure it out” alone.

My work exists to interrupt that pattern.

To help boys become men intentionally.
To help parents hold strong, loving boundaries.
To build environments where responsibility is expected not negotiated.

This isn’t about hype.
It’s about standards.

And I take that responsibility seriously.

Download My Free Guides

These guides are designed to give young men clarity where confusion is most common.
They are practical, direct, and grounded in responsibility, not performance.

Red Flags To Avoid In Women

A clear-eyed guide to recognising unhealthy dynamics early in dating.
This isn’t about paranoia or blame. It’s about discernment, boundaries, and self-respect.

→ Download the Red Flags Guide

How to Approach Women (Without Being Weird)

A grounded guide to approaching women with presence, respect, and self-regulation.
No gimmicks. No scripts. No manipulation.
Just clarity, confidence, and emotional maturity.

→ Download the Approach Guide

The High-Value Man

A practical reframe of what “high value” actually means in real life.
Not status. Not money.
But standards, competence, discipline, and responsibility.

→ Download the High-Value Man Guide

 

Work With Me

My work is centred on helping young men become self-led, grounded, and responsible; not dependent on motivation, validation, or external pressure.

I work with young men who already have potential, but need structure, guidance, and a higher standard to grow into.

1:1 Mentorship

High-touch, structured mentorship for young men who need clarity, accountability, and guidance tailored to where they are in life.

This is not therapy.
It’s leadership, responsibility, and decision-making in practice.

→ Email me [email protected] limited spots

The Apex Order

A structured community for young men committed to personal responsibility, discipline, and long-term growth.

The Apex Order is for those who want to build themselves deliberately alongside other men who take the work seriously.

→ Learn more about The Apex Order

Parents: Join the Sons Rising Community

Raising boys into good men doesn’t happen by accident.

Sons Rising is a free community for parents who want guidance, perspective, and support as they raise young men in a culture that often lacks clear standards.

Inside Sons Rising, parents gain:

  • clarity around healthy masculinity
  • guidance on boundaries, discipline, and responsibility
  • insight into the boy-to-man transition

This is not about controlling your son.
It’s about leading with strength, care, and consistency.

→ Join the Sons Rising Community (Free)